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📈 High Demand

Search Engine Optimization (SEO)

Master the art and science of ranking on Google — from technical audits and Core Web Vitals to GBP local SEO and client reporting. 3-month hands-on program.

3 Months
PKR 8,000 / month
On-Campus
Morning & Evening
Certificate
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PKR 8,000/month
Total: PKR 24,000 · 3 months
  • Technical SEO & website audits
  • Keyword research (Semrush/Ahrefs)
  • On-page & off-page optimization
  • Google Business Profile (local SEO)
  • GA4 & Search Console reporting
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Skills You'll Master

What You'll Learn

How Google crawls, indexes, and ranks websites

Technical SEO: Core Web Vitals, site speed, mobile-first indexing

Website audit using Screaming Frog, Semrush & Ahrefs

Keyword research: search intent, difficulty, volume, long-tail

On-page SEO: title tags, meta, H-tags, schema markup, internal links

Off-page SEO: link building, outreach, guest posting, citations

Google Business Profile (GBP): full setup & local ranking

Google Search Console: indexing, clicks, Core Web Vitals

Google Analytics 4: traffic, conversions & client reporting

Curriculum

Month-by-Month Syllabus

3 structured months — technical foundations to client-ready reporting.

1
Technical SEO & Website Audit
Weeks 1–4
How Search Works: crawl budget, indexing process, PageRank, ranking factors overview
Technical Audit: Screaming Frog crawl, broken links, redirect chains, duplicate content
Core Web Vitals: LCP, FID/INP, CLS — measurement (PageSpeed Insights) & fixes
Site Architecture: XML sitemap, robots.txt, canonical tags, hreflang, pagination
Schema Markup: JSON-LD — LocalBusiness, Product, FAQ, BreadcrumbList, Article
HTTPS & Security: SSL certificates, mixed content issues, Google Search Console setup
2
On-Page SEO, Keyword Research & Link Building
Weeks 5–8
Keyword Research: search intent (informational/commercial/transactional), Semrush, Ahrefs, KW Finder
On-Page Optimization: title tags (CTR formulas), meta descriptions, H-tag structure, URL slugs
Content SEO: E-E-A-T, topical authority, content clusters, keyword density, NLP optimization
Internal Linking: pillar-cluster model, anchor text strategy, orphan pages fix
Link Building: competitor backlink analysis, outreach templates, guest blogging, HARO
Local Citations: NAP consistency, directory submissions, Pakistan-specific citation sources
3
Local SEO, GBP & Client Reporting
Weeks 9–12
Google Business Profile: full setup, categories, attributes, photos, Q&A, posts, review strategy
Local Pack Ranking: proximity, relevance, prominence factors — GBP spam fighting
Google Search Console: performance reports, coverage issues, URL inspection, sitemaps
Google Analytics 4: events, conversions, audience reports, traffic sources, funnel analysis
Rank Tracking: Semrush Position Tracking, Ahrefs Rank Tracker, custom rank tracking sheets
Client Reporting: monthly SEO report template — metrics that matter, storytelling with data
Capstone: Full SEO audit + 3-month strategy for a real website
Requirements

Prerequisites

Basic computer & internet browsing skills
No prior SEO experience needed
Having a website/blog to practice on is a big plus
Laptop required for tools (Screaming Frog, Semrush free trial)
After Completion

Career Outcomes

SEO Specialist

In-house or agency SEO role · PKR 50k–100k/month

Freelance SEO Consultant

Manage multiple client websites · $300–$1,500/month per client

Digital Marketing Agency

Start your own local SEO agency in Pakistan

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SEO Course

PKR 8,000/month
Total: PKR 24,000 · 3 months
  • 3 months intensive training
  • Morning & Evening batches
  • Real website practice
  • FoobarDigital certificate
  • Job placement assistance
Gulberg Icon 2, Gulberg Greens, Islamabad
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