💼 Career Booster

Digital Marketing & Performance Ads

Run profitable Meta & Google Ads, build lead generation funnels, grow social media accounts, and master email marketing — 3-month complete program.

3 Months

PKR 8,000 / month

On-Campus

Morning & Evening

Certificate

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PKR 8,000/month

Total: PKR 24,000 · 3 months

Social media strategy & content
Meta Ads (Facebook & Instagram)
Google Ads: Search & Display
Lead generation funnels
Email marketing & analytics

Apply Now — Secure Your Seat

Skills You'll Master

What You'll Learn

Social media strategy for Facebook, Instagram, TikTok & LinkedIn

Content creation, scheduling & community management

Meta Business Suite & Ads Manager — campaigns, audiences, pixels

Facebook & Instagram ads: awareness, traffic, leads, conversions

Google Ads: Search campaigns, keywords, Quality Score, bidding

Google Display Network & YouTube video ads

Lead generation funnels & landing page optimization

Email marketing: list building, Mailchimp, automation sequences

Analytics: GA4, Meta Insights, ROI calculation & reporting

Curriculum

Month-by-Month Syllabus

3 intensive months — organic social to paid ads to full funnel mastery.

Social Media Marketing & Organic Growth

Weeks 1–4

Platform Strategy: Facebook, Instagram, TikTok, LinkedIn, YouTube — algorithm, best posting times

Content Calendar: 30-day calendar planning, content pillars, post formats (Reels, Stories, Carousels)

Instagram Growth: profile optimization, Reels strategy, hashtag research, collaboration

Canva for Social: branded templates, feed aesthetic, story design, highlight covers

Community Management: responding to comments, DMs, handling negative feedback professionally

Project: Build and grow a real Instagram/Facebook page from 0 to 500+ followers

Paid Advertising — Meta Ads & Google Ads

Weeks 5–8

Meta Business Suite: Ad account setup, Pixel installation, Events Manager, catalog

Facebook Ads: campaign objectives, ad sets, targeting (interests, custom, lookalike), placements

Instagram Ads: Story ads, Reel ads, image/carousel ads — creative best practices

Ad Copywriting: hook formulas, AIDA framework, CTA writing, A/B testing creatives

Google Ads: Search campaign setup, keyword match types, Quality Score, ad extensions

Google Display & YouTube: responsive display ads, video ad formats, remarketing lists

Budget Management: daily vs lifetime budgets, scaling winners, killing losers, ROAS tracking

Funnels, Email Marketing & Analytics

Weeks 9–12

Sales Funnels: TOFU/MOFU/BOFU, funnel design, landing page elements, CRO basics

Lead Generation: lead magnet creation, Meta Lead Ads, WhatsApp lead gen, form optimization

Email Marketing: list building, Mailchimp setup, welcome sequences, nurture automation

WhatsApp Marketing: broadcast lists, WhatsApp Business API, automated replies

Google Analytics 4: events, conversions, acquisition reports, audience insights

Client Reporting: KPI dashboards, Meta Insights export, campaign performance storytelling

Capstone: Full digital marketing campaign for a real business — strategy to results

Requirements

Prerequisites

Basic smartphone & internet usage

No marketing experience required

Laptop for ad manager & analytics tools

Facebook & Instagram personal account (for practice)

After Completion

Career Outcomes

Digital Marketing Manager

In-house brand manager · PKR 60k–120k/month

Freelance Ads Manager

Manage Meta/Google ads for clients · $200–$800/month per client

Digital Marketing Agency

Start your own performance marketing agency

Secure Your Seat

Ready to Master Digital Marketing?

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Digital Marketing

PKR 8,000/month

Total: PKR 24,000 · 3 months

3 months practical training
Morning & Evening batches
Real ad campaigns run
FoobarDigital certificate
Job placement assistance

Gulberg Icon 2, Gulberg Greens, Islamabad

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